Privacy Policy
Privacy Policy
Last Revised: August 13, 2025
This Privacy Policy explains how Mulanchayu, LLC collects, uses, and discloses information about you. This Privacy Policy applies to your use of our websites, mobile applications, and other online products and services that link to this Privacy Policy (collectively, our “Services”), including when you shop on our website (currently located at mulanchayu.com), contact our customer service team, interact with us on social media, or otherwise interact with us. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy, and in some cases, we may provide you with additional notice (such as by adding a statement to our website or sending you a notification). We encourage you to review this Privacy Policy periodically to stay informed about our information practices and the choices available to you.
Content
Information Collection
Use of Information
Use of Cookies
Disclosure of Information
Advertising and Analytics
Transfers of Information to the United States and Other Countries
Your Choices
Your California Privacy Rights
Additional Disclosures for European Individuals
Contact Us
Information Collection
Information You Provide to Us.
We collect information you provide directly to us. For example, you disclose information directly to us when you create an account, fill out a form, submit content through our Services, make a purchase, communicate with us through a third-party platform, enter a contest or promotion, request customer support, or otherwise communicate with us. To ensure we provide you with the best experience, we will store, use, and disclose your personal information in accordance with this Privacy Policy. Personal information is information that identifies, relates to, describes, references, could reasonably be associated with, or could reasonably be linked, directly or indirectly, with a particular user or individual ("Personal Information"). The types of Personal Information we may collect include your name, email address, postal address, phone number, credit card and other payment information (but please note that we do not store your full credit card number as all payment transactions are processed by our third-party payment processor), and any other information you choose to provide, such as your social media handles. Specifically, we may collect the following categories of Personal Information from users of our Services and disclose such Personal Information to the following categories of third parties:
Category Example Set?
Identifiers. Real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name. Yes
Categories of personal information listed in the California customer records statute (Cal. Civ. Code § 1798.80(e)). Name, signature, physical features or description, address, telephone number, bank account number, credit card number, debit card number, or any other financial information. Yes
Protected classification characteristics. Age and sex (including gender, gender identity, and gender expression). Yes
Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Yes
Sensitive personal information. Precise geographic location, debit card or secure credit card number, or access code. Yes
Biometric information. Genetic, physiological, behavioral, and biometric characteristics or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, facial and voice prints, iris or retinal scans, keystrokes, gait, or other body patterns, and sleep, health, or exercise data. No
Internet or other similar network activity. Browsing history, search history, and information about a consumer's interactions with websites, applications, or advertisements. Yes
Geolocation data. Physical location or movements. Yes
Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. Yes
Professional or employment-related information. Current or past work experience or performance evaluations. No
Non-public education information. Education records directly related to a student maintained by an educational institution or a party acting on its behalf, such as grades, transcripts, class rosters, student schedules, student identification codes, student financial information, or student disciplinary records. No
Inferences drawn from other personal information. Profiles reflecting an individual's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and talents. Yes
Information we collect automatically when you interact with us.
When you visit or use our Services or otherwise transact with us, we automatically collect certain information, including:
Activity Information: We collect information about your activity on our Services, such as items you view on our website, search terms you enter, session history, and other activity on our Services.
Transaction Information: When you make a purchase or return an item, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction. Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifier, browser type, and application version. We also collect information about your activity on our Services, such as the length of your visit, pages viewed, links clicked, and the page you visited before navigating to our Services.
Location Information: We may collect your device's precise location. You can opt out of collecting precise location information at any time (see the "Your Choices" section below for more information).
Information Collected Through Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or device memory that help us improve our Services and your experience, understand which parts and features of our Services are popular, and count visits. Web beacons (also known as "pixel tags" or "clear GIFs") are electronic images we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness (e.g., email opens, email forwarding, link clicks, and the time, date, and frequency of activity). For more information about cookies and how to disable them, see the "Cookie Use and Your Choices" section below.
Information We Collect from Other Sources.
We obtain information from third-party sources. For example, we may collect your information from payment processors, advertising networks, e-commerce platforms, social media providers, and data analytics providers.
Information We Obtain.
We may obtain or infer information about you based on the information we collect. For example, we may infer your location based on your IP address, or infer that you may qualify for free shipping or that you may be considering purchasing certain items based on your browsing behavior and past purchases.
Use of Information
We use the information we collect to provide, maintain, and improve our services. We also use the information we collect for the following purposes:
Process transactions and returns and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;
Personalize and improve your experience on our Services;
Send you technical notices, security alerts, and support and administrative messages;
Respond to your comments and questions and provide customer service;
Communicate with you about products, services, and events offered by Mulanchayu and others, and provide news and information we think will be of interest to you (see the "Your Choices" section below for information on how to opt-out of these communications at any time);
Provide and administer our loyalty program;
Monitor and analyze trends, usage, and activity related to our Services;
Personalize the ads you see on third-party platforms and websites (see the Advertising and Analytics section below for more information);
Personalize the ads you see when you use our Services based on information provided by our advertising partners;
Facilitate contests, sweepstakes, and promotions, and process and deliver entries and rewards;
Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and protect the rights and property of Mulanchayu and others;
Debug to identify and fix bugs in our Services; Comply with our legal and financial obligations; and
Carry out any other purposes described to you at the time the information is collected.
We intend to retain personal information (including sensitive information, if any) for as long as is reasonably necessary to fulfill our intended business purposes for such information.
We may also collect, use, and disclose aggregated and de-identified data, such as statistical or demographic data, for any purpose. Aggregated and de-identified data may be derived from your personal information, but is not considered personal information under applicable law because such data does not directly or indirectly reveal your identity.
Text Messages
You may have the opportunity to receive text messages, pre-recorded voice messages, or autodialed calls from Mulanchayu, its affiliates, related entities, and third parties. Such messages may be used to verify your identity or mobile device and to provide you with information updates about services or products you may have requested. By providing Mulanchayu with your mobile device or mobile phone number, you knowingly consent to Mulanchayu sending such communications or to Mulanchayu using your mobile phone or mobile device number. By providing your number, you consent to receiving text messages at the phone number you provide to Mulanchayu or the phone number you send us a text message request. You further acknowledge that: (a) no purchase is necessary to opt-in to this service; (b) you may opt-out at any time by following the instructions we communicate to you; and (c) your receipt of text messages may result in additional charges from your mobile carrier.
Any such communications you receive from us will be managed in accordance with your preferences and this Privacy Policy.
Use of Cookies
This website uses cookies to enhance the user experience while visiting the website. A cookie is a small piece of data, which may include a unique identifier. Cookies are sent to your browser by a website and stored on your device. We assign a different cookie to each device that accesses our website. This website uses a cookie control system, allowing users to confirm whether cookies are being used on their computer/device.
Cookies are small files saved to a user's computer's hard drive that track, save, and store information about a user's interactions with and usage of the website. This enables the website, through its server, to provide users with a tailored website experience. Cookies are used to process shopping cart orders and abandoned cart interactions. You may disable cookies through your web browsing software.
This website uses tracking software to monitor visitor usage to better understand visitor usage. This software includes Google Analytics, which uses cookies to track visitor usage (you can read Google's privacy policy at the following link: https://policies.google.com/privacy). To disable Google Analytics, visit https://tools.google.com/dlpage/gaoptout.
In addition, we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve and promote our products and services. We use first-party and third-party cookies and other tracking technologies to capture website usage data to determine the popularity of our products and services and online activities. We use this information for website optimization, anti-fraud/security purposes, and advertising. For more information on how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement.
When this website uses referral programs, sponsored links, or advertisements, external vendors may store additional cookies on your computer's hard drive. These cookies are used for conversion and referral tracking and typically expire after 30 days, though some may have a longer expiration date. We work with several third-party service providers to ensure you have the best shopping experience on mulanchayu.com. All relevant third parties have their own privacy policies. Please email us at Support@mulanchayu.com for all inquiries regarding our privacy policies and the personal information we store.
Disclosure of Information
We disclose personal information in the following circumstances or as otherwise described in this Privacy Policy:
We disclose personal information to vendors, service providers, and consultants who need access to it to provide services to us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, and marketing and advertising.
If you submit product reviews or post content on other public areas of our Services, we will publicly disclose this information on our Services.
We may disclose personal information if we believe disclosure is necessary or required by any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
We may disclose personal information if we believe your actions are inconsistent with our Terms and Conditions or other user agreements or policies, if we believe you have violated the law, or if we believe disclosure is necessary to protect the rights, property, and safety of Mulanchayu, our users, the public, or others. We disclose personal information to our attorneys and other professional advisors as necessary to obtain advice or otherwise protect and manage our business interests.
We may disclose personal information in connection with, or during negotiations of, a merger, sale of company assets, financing, or other acquisition of all or a portion of our business.
Personal information is disclosed between Mulanchayu, LLC and our current and future parent, affiliates, subsidiaries, and other companies under common control and ownership.
We disclose personal information with your consent or direction.
We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.
Advertising and Analytics
We allow others to provide analytics services and serve ads on our behalf on the web and in mobile applications. These entities may use cookies, web beacons, deviceIdentifiers and other technologies to collect information about your use of our Services and other websites and apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. Mulanchayu and others may use this information to analyze and track data, determine the popularity of certain content, deliver ads and content tailored to your interests on our Services and other websites, and better understand your online activity. We also work with third parties to deliver customized ads to you on third-party platforms, such as Facebook and Instagram. As part of these advertising activities, we or the third-party platform may convert your information (such as your email address and phone number) into a unique value that can be matched to user accounts on those platforms so that we can understand your interests and deliver customized ads to you based on your interests. Please note that the third-party platform may give you the option to choose whether to display such customized ads. Children Our Services are not intended for children under the age of sixteen (16). If you have reason to believe that a child has provided us with personal data, please contact us. If we discover that we have collected any personal information about a child, we will take steps to securely delete it from our systems. Links to Other Websites and Third-Party Content
We may provide links to third-party websites, services, plug-ins, and applications, such as Facebook, Instagram, Pinterest, TikTok, and Twitter, which are not operated or controlled by Lectric eBikes. This Privacy Policy does not apply to such third-party services, and we are not responsible for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party services before providing any information to or through them.
The Services may offer social sharing features and other integrated tools (such as Facebook's "Like" or "Share" buttons, Twitter's "Tweet" button, Pinterest's "Pin" button, Instagram's "Post" or "Stories," or TikTok) that allow you to share your actions on our Services with other media. Using these features, you can share information with your friends or the public, depending on the settings established between you and the entity providing the social sharing feature. For more information on the purpose and scope of data collection and processing related to social sharing features, please visit the privacy policy of the entity providing those features.
Chat Feature
We may work with trusted third-party vendors to provide you with chat functionality so we can better assist you. When using the chat feature, please only provide necessary information and avoid providing sensitive information. We or our third-party vendors may record and maintain a transcript of any chat communications for recordkeeping, training, and quality assurance purposes.
Relationship with Shopify
The Service is hosted by Shopify, which collects and processes certain information about your access to and use of the Service to provide and improve the Service. Additionally, to help protect, grow, and improve our business, we use certain Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these features, Shopify may use information collected about your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for processing your information, including responding to your requests to exercise your information rights for these purposes. To learn more about how Shopify uses your information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your information here: Shopify Privacy Portal Link.
Transfers to the United States and Other Countries
Mulanchayu, LLC is headquartered in the United States. We do not guarantee or represent that this Privacy Policy or the use of your personal information on the Services will comply with the laws of all jurisdictions. To provide you with our Services, we and our service providers may transfer your personal information to, store it in, or access it in jurisdictions that may not offer the same level of data protection as your jurisdiction. We will take steps to ensure that your personal information is adequately protected in the jurisdictions where we process it.
Your Choices
Account Information.
You can update and correct certain account information at any time by logging into your account at mulanchayu.com or emailing Support@mulanchayu.com.
Location Information.
We collect your precise location information, but you can opt out of collecting this information at any time by contacting Customer Service or emailing Support@mulanchayu.com. If you opt out of collecting this location information, some features of our Services may not function properly.
Cookies.
Most web browsers are set to accept cookies by default. If you prefer, you can generally adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies may affect the availability and functionality of our Services. For more information about internet browsers, please see the "Cookie Guide." For more information about trackers, including how to manage and delete trackers, please visit the ICO website.
Communication Preferences.
You can opt out of receiving text messages or promotional emails from Mulanchayu by following the instructions in these emails or by managing your communication preferences in the Preference Center. Even if you opt out, we may still send you non-promotional emails, such as those related to your account or our ongoing business relationship.
Your Rights Under State Law
California.
Shine the Light Law. Pursuant to California Civil Code Section 1798.83, we will not disclose your personal information to third parties for their marketing purposes without your prior consent.
Do Not Track Signals. We use Shopify to provide you with our website. According to Shopify's Privacy Policy, because there is no consensus among businesses on how to interpret and respond to Do Not Track signals, Shopify does not respond to Do Not Track signals in any particular manner. Therefore, when the website receives a Do Not Track signal from your internet browser, there will be no change in how it operates.
We do not sell or share your personal information. If we decide to "sell" or "share" your personal information (as that term is defined in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020), we will update this Privacy Policy and include a link titled "Do Not Sell or Share My Personal Information" to give you the opportunity to opt-out of the sale or sharing of your personal information.
Your Consumer Rights.
Some U.S. state laws provide consumers with additional rights regarding their personal information (also known as "personal data"), as those terms are defined under applicable state law. Such state laws may include, but are not limited to, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, the Colorado Privacy Act, and the Virginia Consumer Data Protection Act. Any personal information we collect is used for business purposes to effectively provide our services to you and to enable you to learn more about and benefit from our services.
Access. You have the right to request that we disclose certain information about our collection, use, and disclosure of your personal information over the past twelve (12) months. Any disclosure we provide will only cover the 12 months preceding our receipt of your request. Our response will also explain why we cannot comply with the request, if applicable.
Correction. You can correct the personal data collected by our services by directly accessing your account, or contact us to request that we correct or amend any personal data you have provided to us.
Restricting Use and Disclosure of Sensitive Personal Information. If we collect any sensitive personal information, you have the right to request that we limit our use of that sensitive personal information to that which is necessary to provide the service or goods that an average consumer would reasonably expect.
Portability. Upon request, we can provide you with a copy of your personal information, where possible. If such a request cannot be fulfilled, we will notify you separately. At that time, you may choose to exercise any other rights under this Privacy Policy.
Deletion. You have the right to request that we delete any of your personal information, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. Where applicable, we will disclose such changes to trusted third parties.
Opt-out Processing. You have the right to request that we not sell your personal information, use your personal information for targeted advertising, or use your personal information for profiling. Where applicable, we will disclose such changes to trusted third parties.
Non-discrimination. If a consumer exercises their rights under applicable U.S. state privacy laws, we may not discriminate against that data subject by denying them goods or services, charging different prices or rates than similarly situated consumers, providing a different level or quality of goods or services, or taking any other adverse action.
Exercising Your Rights. If you are a consumer with rights under applicable U.S. state privacy laws and choose to exercise these rights, you may:
1. Submit a request via email to Support@mulanchayu.com; or
2. Submit your request by phone at 1-415-814-3216.
Only you or someone legally authorized to act on your behalf may make a request related to your personal information. If an authorized agent makes a request on your behalf, we may require proof that you authorize the agent to make the request.
Responding to your request. Upon receiving your request, we will send you an email confirming receipt of your request. To protect your privacy and maintain security, we may take steps to verify your identity before granting you access to your personal information. In some cases, such as when you request to delete your personal information, we may need to separately confirm whether you want us to delete your personal information before processing your request.
We will respond to your request within forty-five (45) days. If we need more time, we will inform you of the reason and the extension period in writing. You have the right to appeal our decision regarding your request. If you would like to appeal our decision, please contact us using the contact information provided above.
In some cases, our ability to uphold these rights may depend on our obligation to process your personal information for safety, security, fraud prevention, compliance with regulatory or legal requirements, or to provide the services you have requested. In such cases, we will inform you of the specific details upon your request.
Disclosure of Categories of Personal Information.
In the past 12 months, we have collected certain categories of personal information. For more information on the specific data points we collected and the categories of sources from which such collection was made, please see "Information Collection" above. We collect personal information for the business and commercial purposes described in the "Use of Information" section above. In the preceding 12 months, we disclosed the following categories of personal information to the following categories of recipients for business purposes:
Categories of Personal Information
Categories of Recipients
Identifiers
Internet service providers, payment processing companies, data analytics providers, anti-fraud companies, fulfillment partners, email marketing companies, advertising networks
Commercial Information
Internet service providers, fulfillment partners, payment processing companies, anti-fraud companies, email marketing companies, advertising networks
Sensitive Personal Information
Internet service providers and payment processing companies.
Geolocation Data
Internet service providers, fulfillment partners, anti-fraud companies, email marketing companies, advertising networks
Internet or other electronic network activity information
Internet service providers, data analytics providers, email marketing companies, and fraud prevention companies
Inferences
Internet service providers, data analytics providers, advertising networks, and fraud prevention partners.
Audio and Video Information
Internet service providers, advertising networks, data analytics providers, and fraud prevention partners.
California Civil Code Section 1798.80(e) Personal information described in Section 5.
Internet service providers, fulfillment partners, and anti-fraud companies
Contact Us
If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at Support@mulanchayu.com.